Truly Viral Marketing Can Creep Out Your Friends

DreamWorks Home Entertainment has come up with a way to have the terror of their movie, The Ring, travel through the phone lines — and in the process promote the DVD release of The Ring Two.

In case you aren’t aware of The Ring‘s plot, here’s a summary. When someone watches a mystical short film, a spell is cast and the viewer dies within seven days. In the movie, the viewer usually receives a phone call that predicts their demise.

Well, if you visit, you can enter the mobile numbers and e-mails of your friends. They will then receive an e-mail inviting them to view the film trailer. Once they click the link to view the trailer, they will receive a phone call featuring a whispering voice foretelling their approaching death. After a moment’s horror, they are then asked to continue the chain and supply more names to receive the same treatment.

Now that’s one way for a chain letter to jump out of the Internet!

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About the author

As The Genre Traveler, Carma Spence loves to view the world through Genre-Coloured glasses. In other words, she sees the world through a lens of science fiction, fantasy, and horror, where trash cans can be Daleks in disguise and neighborhood forests can harbor faeries and sprites. Magic realism is real! Or at least you can choose to see the world that way to add to the fun and awe of life.