joe lansdale and brian keeneAuthor Joe R. Lansdale, best known for his “Hap and Leonard” series of novels, and bestselling author Brian Keene (Castaways, Dead Sea, Urban Gothic and more) have joined the lineup for the World Horror Convention 2011 to be held in Austin, Texas, April 28 through May 1 of that year.

Landsdale will be taking on the mantle of Toastmaster for the event, while Keene will be in attendance to run an intensive workshop on the business of writing.

“Attendees are going to have their eyes opened,” Nate Southard, Co-Chair of the convention, said in a press release. “Brian has always dedicated himself to helping aspiring writers, and his presentation will carry on this commitment. His distinguished career has given him insights into the realities of publishing – the good, the bad, and the grotesque – and he’s going to share them with a roomful of his colleagues.”

The World Horror Convention (WHC) is an annual gathering of professionals in the horror industry: publishers, authors, artists, musicians, filmmakers, dealers and, of course, horror fans. WHC serves as both an industry insider’s networking event and a chance for fans of the genre to get together, meet some of the creative talents in the field, and generally spend a weekend celebrating all things bone-chilling, blood-curdling and basically scary.

Additional Guests of Honor, registration information, and hotel information can be found the the events website, whc2011.org.