Seth Schiesel of The New York Times has started a brave new adventure — he’s playing World of Warcraft: The Burning Crusade and writing a travelogue about it.

The first story is already posted at www.nytimes.com/2007/01/19/arts/19warc.html?th&emc=th (free registration required).

“I will be playing the game for most of the next couple of weeks as I write an online serial review and travelogue through the most successful virtual world in, well, the world,” he wrote.

Now if that isn’t genre travel, I’m not sure I know what genre travel is — and I made up the term!